Review of the RHD Japan site

Presently there's a lot of interest in Japanese imported cars all around the World, thanks to movies like The Fast and the Furious (2001), Initial D (2005) and the like. So if you into fast Japanese cars, you might find this review interesting.

Recently, I got to know about RHD Japan, an international supplier of quality Japanese performance car parts. The Japanese company was founded in 1999 by Patrick Antell and Russell Hobbs. Since then they have been supplying quality JDM or Japanese domestic market parts to customers in over 80 countries around the Globe. I later learned that their business is recognised by the Japanese Legal Affairs Bureau as a Limited Liability Corporation (YK). They guarantee the absolute best quality service and supply of Japanese racing parts from Japan.

Going to their website, I quite liked the fact that they had taken the bandwidth of their customers into consideration. So you have the choice of entering either a high bandwidth or a low bandwidth version of their site. The only difference is that the latter has less graphics and it does definitely load much faster.

I liked the layout and look of the site. Almost everything that I usually look for in a e-commerce site are all there - including an "about us" page, FAQ, payment methods and ability to search products. The site is also secure and verified by Verisign.

One important piece of new information that I learnt from their site was that JDM parts suppliers now require legal documentation called the “Kobutsusho”. Not having the mentioned documentations can result in serious problems with the authorities. I have never come across any site of other JDM parts suppliers that mentioned this document. Thanks for the info guys.

Prices of the products are based on the location of the customer and you would need to register in order to find out the correct shipped price for each product.

Signing in does give you some extra features. For example, you will get detailed descriptions of each product plus the shipped price. Clicking on the "give me a deal" button on the top will entitles you to a discount on 3 products picked at random, for the car you choose when you signed up. You are entitled to this discount for different products once every month.


Some improvements I would like on the site:

Design:
In the low bandwidth site, the side bar is quite long and it's quite odd to see a lot of white empty space below the new products listed. A drop-down script should solve that. The higher bandwidth site doesn't have this problem.

Extra information:
Instead of putting the shipping info inside the terms and conditions page, probably they could have a separate shipping page and clearly spell out all the details necessary for overseas shipping. I would also recommend that they put up a Privacy & Security page. Even though they have a Verisign button up on the home page, it wouldn't do any harm to reassure the customers even more.

Search:
I found the search engine to be quite simple. Customers would definitely welcome one with more options such as product type, brand, etc.

Other, than that, there's nothing much I would change about the site. Even if you are not planning to buy anything, check out their Gallery. They have loads of original pictures of automobile parts, along with descriptions of the products. Don't blame me if you find yourself drooling on your keyboard.

Related Post